E-commerce website for STEAM products

The Little Einstein

Little Einstein is an imaginary online retailer of curated and innovative toys for kids. It was formerly a beloved shop in Park Slope Brooklyn that sold all types of DIY kits (both analog and digital), but the storefront was too expensive and the shop closed in 2012.

 

Our goal is to design a new online store will reflect the STEAM-focused Philosophy of Littler Einstein, while at the same time maintaining a playful and creative vibe that was found in the store.

Client / 

Course Project​

Group /

 

Role / 

UX Researcher

 

Agency / 

NYU

 

Year / 

2016